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Procurement in 2016 and the challenge

I heard a story about a (hypothetical) board meeting occurring in the early 2000’s where the Chief Marketing Officer (CMO) was claiming (something along the lines of) ’for every dollar you spend with me, I can generate ten dollars of new sales‘, the Chief Procurement Officer (CPO) – if they actually had one on the…

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by | 08.01.2016 | Media, Reviews