Our Purpose

Our Purpose is to become the partner of choice for our customers in the search for leaders and future leaders. With a focus on the understanding of our customers’ needs and the assessment of candidates we will deliver results through fewer, better interviews.

In support of Our Purpose we have developed the AIR principle; this is the DNA of Annona Search and we challenge ourselves to improve in ways that are in keeping with this standard:


We are genuinely passionate about our customers and will innovate solutions that will increase their competitive advantage.


Our appetite for knowledge is huge. Can we make sense of it all, identify trends, and form views that we can share back to our customers and networks?


It is our strategy to work closely with a small number of customers in any given sector. For each customer we are committed and loyal and at the same time flexible and agile.